My love for stationary runs deep and after discovering Detroit Card Co., I knew their greeting cards were the perfect accessory for our clipboard frames and gift boxes. Genna, the creative designer behind the cards, does an awesome job combining the clever with the heartfelt to offer the perfect greeting card sentiments. It was so nice of Genna to take time out of her busy schedule so we can all get to know Detroit Card Co. a little better.
E: In what city/town do you create your products? How does your location inspire your work?
G: Our products are created in Ferndale, MI, which is just outside of Detroit. We hope to have a space in Detroit someday. I love Detroit because it's bursting with creative people. And right now is a great time to be in Detroit because new businesses and opportunities are popping up everywhere. It's really amazing to see the wonderful changes that are happening so quickly.
E: When and why did you initially start your own business?
G: I've always known I wanted to have my own business. Even as a little kid, I was very entrepreneurial. I've been a freelance designer for the past 10 years and so I've had my own business in that regard, but starting The Detroit Card Co. was something special. Around December of 2013, I was on the verge of starting a card company when my dear friend and talented author and improvisor, Cara Trautman, mentioned how fun it would be to write funny cards. We immediately hit the ground running and within a few months, we had a card line.
E: What is your most favorite thing about owning your own business?
G: My favorite thing is knowing that every minute I put into the business is directly impacting something that I built, and that I am passionate about. And that makes me want to put a ton of time and love into it. It's very rewarding when someone purchases a product, or when a card makes someone laugh or smile.
E: What is the biggest challenge of owning your own business?
G: Knowing when to stop working! I love owning my own business and working doesn't even feel like work, so sometimes it's hard for me to step away — especially since I make my own hours. I think it's good to have a balance of work and play, even if working feels like play. It's good to step away and recharge.
E: We love growing our creative network! Can you share a few of your favorite handmade shops?
G: I have a ton of favorites, but the first ones to come to mind are Mannymade, Alisa Bobzien, Worthwhile Paper, Arthur's Plaid Pants, and Snow & Ivy. They are very talented friends of mine that make great work.
Thanks so much, Genna! Our shop is stocked with a selection of Detroit Card Co. greeting cards that can be added to any order - we will even include a handwritten message and send it directly to someone special.